CBA Kwik Trip Integrated Core Program
As a member of the Kwik Thinkers, I collaborated with group members on multiple projects that required extensive knowledge on industries, emerging technology, and marketing strategies. Presented the final project to Kwik Trip, shared business insights on how to improve their company with strong presentation and communication skills.
branding/promotional material designs
category
Class Project
year
September 2024 - December 2024
ICP Program Overview
The CBA Kwik Trip Integrated Core Program (ICP) is a prestigious program designed for students to complete three core CBA classes, MKT 309, MGT 308 and MKT 323, along with an additional course focused on a comprehensive group project with the final report and presentation given to Kwik Trip on an assigned topic or problem. ICP demands a high level of commitment from each student in our assigned 5-person groups, as well as the opportunity to improve professionalism and speaking skills through in-class and client presentations.
My Role/Contributions to the Team
As a member of the Kwik Thinkers team, my role was the Lead Designer. I assisted with creating visuals for formal reports, presentations, and marketing materials that aligned with our team's brand and outcomes for the project. Formatted the final report using Adobe InDesign, with work in both Photoshop and Illustrator for creating graphics. This includes creating graphs, illustrations, and mockups for reports and presentations.
