The CBA Kwik Trip Integrated Core Program (ICP) is a prestigious program designed to take students through three core CBA classes, MKT 309, MGT 308 and MKT 323, along with an additional course focused on a comprehensive group project with the final report and presentation given to Kwik Trip on an assigned topic or problem. ICP demands a high level of commitment from each student in our assigned 5-person groups, as well as the opportunity to improve professionalism and speaking skills through in-class and client presentations.

Role

Lead Designer. Assisted with creating visuals for formal reports, presentations, and marketing materials that aligned with our team's brand and outcomes for the project. Formatted the final report using Adobe InDesign, with work in both Photoshop and Illustrator for creating graphics (Benefits poster and mockup of gas display advertisements shown below)

Programs Used

• Adobe Illustrator -

• Adobe Photoshop -

• Adobe InDesign - Used to format final report paper with a unique design and layout

• Microsoft Teams - Used in collaboration with team members to communicate, share documents, and collaborate effectively

• Microsoft PowerPoint -

• Microsoft Word -

• Market Research things